What is SNAP Selling?
SNAP Selling is selling to busy buyers by keeping it simple, being invaluable, staying aligned and raising priorities. Jill Konrath introduced it in her 2010 book SNAP Selling. The letters stand for Keep it Simple, Be iNvaluable, Always Align and Raise Priorities. The premise is that overloaded buyers make fast judgments about whether a seller deserves their time, and a seller who fails that test is quickly ignored.
Why it matters to a revenue leader
Commercial services buyers, facility managers in particular, are stretched across vendors, tenants and emergencies. SNAP is a reminder that complexity costs deals. A long proposal or a vague next step gives a busy buyer an easy reason to stay with the current provider. Teams that make buying easy and keep the decision on the buyer's priority list give themselves the best chance of a timely answer.
Example
A facility services rep sends a facility manager a one-page summary after a site walk: three issues found, one recommended option, a start date and a single decision needed. The team's earlier format was a twelve-page proposal with four service tiers. The one-page version gets a reply within the week, and the manager forwards it to her director unchanged.
"How many decisions do our proposals ask a busy buyer to make, and could we cut that to one?"
Sources
- SNAP Selling by Jill Konrath - PenguinRandomHouse.com checked 9 Oct 2026
- SNAP Selling Book by Author Jill Konrath checked 9 Oct 2026